Building collaborative partnerships within the university, the National Center for Reliable Electric Power Transmission employed the marketing services of 15 University of Arkansas seniors through their Journalism Campaigns course.
The class spent the entire spring 2010 semester working on the project equipped with a small budget for each of three groups. The project design called for the development of three separate integrated marketing communications campaigns for the GRid-connected Advanced Power Electronic Systems (GRAPES) Center, a National Science Foundation-supported research partnership between the University of Arkansas and the University of South Carolina.
